In a world where digital technology is taking up more and more space in our daily lives, studies show (or prove) that Internet users are increasingly moving towards online booking. This is why we, tourism providers, must follow these developments and adapt to new consumption habits of our customers.
THEAriège Tourist Development Agency and the Ariège tourist offices offer their service providers a solution to highlight their offer and market it online : the Marketplace.
The market place, kezako?
La Marketplace is an online space bringing together the overall offer of a territory, where the Internet user can access real-time availability and reserve online. The technical solution chosen is OpenSystem, developed by the Company Alliance Réseaux.
The Alliance Réseaux reservation system allows any tourist structure to make its offers bookable online on:
- the institutional partner sites (Ariège Pyrénées Tourist Development Agency, Tourist Office in your area, ski resorts)
- and of course its website integrating a responsive and secure booking engine.
What objectives?
- For the provider : have an independent management tool to market your offer online, in addition to having additional visibility on the web via the sites of institutional partners.
- For the consumer : have a responsive and secure online reservation tool allowing the Internet user to reserve in real time 24 hours a day.
- For the destination : distribute and market the entire Ariège tourist offering and deploy a distribution network for the offering on a local scale.
